Nectresse Sweetener

Posted on November 25, 2015

When McNeil Nutritionals, LLC was looking to launch a market changing no calorie sweetener in an attention grabbing package, they turned to Gateway Plastics for the closure. After several design and color scheme revisions, McNeil chose a custom translucent orange Gateway 70mm diameter dual door closure. For branding, McNeil added the Nectresse logo to the spoon side door and a custom printed induction liner.

 In a retail sweetener environment saturated with bags, pouches and boxes colored in blues yellows and whites, this new Nectresse package really grabs the consumer’s eye. Now that’s sweet success!