When McNeil Nutritionals, LLC was looking to launch a market-changing no-calorie sweetener in an attention-grabbing package, they turned to Silgan Specialty Packaging for the closure. After several design and color scheme revisions, McNeil chose a custom translucent orange Silgan Specialty Packaging 70mm diameter dual door closure. For branding, McNeil added the Nectresse logo to the spoon side door and a custom-printed induction liner.
In a retail sweetener environment saturated with bags, pouches, and boxes colored in blues yellows, and whites, this new Nectresse package really grabs the consumer’s eye. Now that’s a sweet success!